Better Homes and Gardens
Susan G. Komen for the Cure is pleased to partner with Better Homes and Gardens again in 2008. Better Homes and Gardens’ Pink Plaid Limited Edition Cookbooks have raised more than $675,000 to date for Susan G. Komen for the Cure. The latest release “Celebrating the Promise”, features recipes and anecdotes from celebrity chefs, including Paula Deen, G. Garvin and Sandra Lee. The company will make a guaranteed minimum donation of $250,000 in conjunction with the book, available at bookstores and select retailers.
Better Homes and Gardens’ parent company, Meredith Corporation, will make an additional minimum guaranteed donation of $50,000 through the sale of “Words for the Cure.” This collection of uplifting thoughts and images is designed to provide comfort and inspiration for breast cancer survivors and co-survivors.
Finally, through its Read for the Cure program, Meredith offers readers the opportunity to subscribe to their favorite magazines in support of breast cancer awareness. Ten percent of each subscription benefits Komen, with a minimum guaranteed donation of $20,000.
Program Information
Program 1: Celebrating the Promise” Cookbook
Suggested Retail: hard-cover: $29.95
Guaranteed Donation: Celebrating the Promise cookbook: $250,000 minimum guaranteed donation, up to $550,000.
Program Active: Celebrating the Promise: August 1, 2007 through December 31, 2009
Program 2: Words for the Cure
Program Active: October 2007 through December 2009
Suggested Retail: $12.95
Guaranteed Donation: $50,000 up to $125,000
Product Available: book and gift retailers nationwide
Program 3: Read for the Cure
Program Active: Ongoing
Suggested Retail: varies by magazine
Guaranteed Donation: $20,000
Product Available: by direct mail offer
2009 Contribution: $495,000
Total contribution since program’s inception: more than $1,000,000
Total number of years for partnership: 2 years
Better Homes and Gardens is a member of the Komen Million Dollar Council.