BMW of North America, Inc.
The BMW Ultimate Drive supporting Susan G. Komen for the Cure will once again cross the country to raise funds and awareness of the Komen for the Cure promise to end breast cancer forever. The Ultimate Drive will stop at over 230 BMW Centers nationwide with the goal of donating an additional $1 million to the cause.
The BMW Ultimate Drive is a grassroots program that gives community members the opportunity to get involved in the breast cancer movement. For every mile driven during the BMW Ultimate Drive event, $1 is donated to Komen, with a minimum guaranteed donation of $1,000,000. Developed by BMW in partnership with Komen, a fleet of specially badged BMWs crisscross the country visiting participating BMW Retail Centers. The drive will start in February and continue through November 2008, inviting consumers to get behind the wheel and help contribute to the breast cancer movement.
Upon completion of every drive, each participant adds his or her own name to the Signature Vehicle, which becomes a living memorial to those who have lost their battle against breast cancer and a sign of hope and inspiration to others fighting the disease. At each event, there will be an award presentation honoring a “Local Hero” – a community resident who has made an outstanding personal effort in the fight against breast cancer. A photograph of each hero will be affixed to the Signature Vehicles.
Furthering its commitment to the Komen vision, BMW North America, Inc. produces the BMW Pink Ribbon Collection of apparel and lifestyle merchandise. BMW donates 80 percent of the retail sales price to Komen from the merchandise sold. Products are available year round at select BMW Retail Centers nationwide and www.bmwusa.com/theultimatedrive.
Total contribution of the Pink Ribbon Collection: $1,052,820
2007 Pink Ribbon Collection Contribution: $268,275
Total Funds Matched to date: $399,720
Total Onsite Donations to date: $472,673
Program Name: The Ultimate Drive®
Benefit to Komen for the Cure: for every mile driven in a specially marked vehicle during a test-drive or transport drive, BMW of North America, Inc. will contribute $1 to Komen.
Guaranteed Donation: $1 million
Program active: February through December
2007 contribution: more than $1 million
Total contribution since program’s inception: more than $11 million
Total number of years for program and partnership: 12 years
BMW of North America, Inc. is a member of the Komen Million Dollar Council.
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