LEAN CUISINE®
For the eighth year in a row, Susan G. Komen for the Cure has partnered with LEAN CUISINE® to present Do Something Good for the Cure™. From September 1 through December 31, 2007, LEAN CUISINE® distributed specially marked packages of their frozen entrees and made a guaranteed contribution of $150,000 to Komen for the Cure. Additionally, LEAN CUISINE offered three new insulated designer lunch bags, for purchase at www.LeanCuisine.com. The bags sold for $9.95, of which $5.00 was donated to Komen. More than 120,000 lunch totes were sold in 2007.
Program Information
Program Name: Lean Cuisine® – Do Something Good for the Cure™
Benefit to Komen for the Cure:$150,000 guaranteed donation for the frozen entrée program; $5 for every designer lunch bag
Suggested Retail: prices vary per product
Guaranteed Donation: $150,000 guaranteed donation; with an additional $600,000 from the sale of the lunch totes.
Product Available for Purchase: grocers nationwide and www.LeanCuisine.com
Program Active: September 1 through December 31, 2008
2007 Contribution: $810,000
Total contribution since program’s inception: $1.8 million
Total number of years for program: 8 years
Lean Cuisine is a member of the Komen Million Dollar Council.