About Cause Related Marketing
Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.


Featured Partners

How does your garden grow?

Lowe's logo

Grow the breast cancer message with Lowe’s Plant for the Cure® program.


ReNuCares

Bausch & Lomb logo

Clearly envision a world without breast cancer with Bausch & Lomb’s program benefiting Susan G. Komen for the Cure®.


Cravings for a good cause

Pepperidge Farm logo

Pepperidge Farm® continues in the breast cancer movement by supporting Susan G. Komen for the Cure with specially-marked bags of cookies.



Other Ways to Give

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Major League Baseball

Susan G. Komen for the Cure and Major League Baseball’s Going to Bat Against Breast Cancer helps your home team hit one out of the ballpark. Going to Bat Against Breast Cancer is a month long program to further awareness about breast cancer and the importance of early detection, while also raising funds to support the mission of Komen for the Cure. Fans will be able to log onto www.komen.org/mlb and make a monetary donation to join MLB and support the breast cancer movement. Additionally, Pink Merchandise, specially designed for Going to Bat Against Breast Cancer, furthers the commitment to Komen and is available on-line and at ballparks nationwide.

To show their support of Going to Bat for Breast Cancer, Major League Baseball Players will wear pink wristbands and the pink ribbon decals will be provided to all the players, coaches and umpires to wear on Mother’s Day. The pink ribbon will also appear on all the bases and on a commemorative home plate at each ballpark and the official dugout lineup cards will be pink. Pink bats will also be provided to the players for use during the Mother’s Day games and will be collected for auction on MLB.com.

Look for the fan “Pink Zones” at all home games on Mothers Day on May 11th. Major League Baseball Charities commits a guaranteed $50,000 to Komen for the Cure with Going to Bat Against Breast Cancer. For more information, visit www.mlb.com.

Program Information

Program Name: Going to Bat Against Breast Cancer
Benefit to Komen for the Cure: 100 percent of funds donated through the Going to Bat Against Breast Cancer online fundraising initiative and auction
Guaranteed Donation: $50,000
Program Active: April 30 – May 23-Mother's Day Game, May 11th, 2008
2007 Contribution: $275,000
Total number of years for program: 4 years