New Balance Athletic Shoe, Inc.
Since 1989 the Susan G. Komen Race for the Cure® Series has been associated with New Balance Athletic Shoe, Inc. New Balance has been a National Series Sponsor since 1991.
In 2008, New Balance continues its Lace Up for the Cure® program benefiting Susan G. Komen for the Cure. From January 1, 2008 through December 31, 2008, New Balance will donate fifteen percent of wholesale sales for each product sold from the Lace Up for the Cure® pink ribbon collection. Lace Up footwear and apparel is distinguished by pink tissue paper in the shoebox, as well as hang-tags, and other in-store signage that explains the symbol’s significance as the icon for breast cancer awareness and the company’s association with Komen for the Cure.
For more information, please visit www.newbalance.com/komen.
Komen Race for the Cure® Series Sponsorship Information
Sponsorship Active: January through December 2008
Total number of years as a Race sponsor: 17 years
Program Information
Program Name: Lace Up for the Cure®
Benefit to Komen for the Cure: 15 percent of wholesale sales for each product sold from the Lace Up for the Cure ® Pink Ribbon Collection
Guaranteed Donation: $500,000 minimum up to a maximum of $1,000,000
Product Available for Purchase: retailers nationwide
Program Active: January through December 2008
2007 Contribution: $1 million
Total contribution since program’s inception: $1,450,000
Total number of years for program: 5 years
New Balance Athletic Shoe, Inc., is a member of the Komen Million Dollar Council.
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