Serta Mattress Company
Susan G. Komen for the Cure partners with Serta to continue the Counting Sheep for the Cure™ program. Throughout 2007, Serta Mattress Company is encouraging everyone to fight breast cancer while they sleep! Serta is producing and selling limited-edition pink mattress sets designed by Vera Wang and collector’s edition pink Serta-branded Counting Sheep at participating Serta retailers in conjunction with the promotion. As part of its commitment to the cause, Serta is donating $290,000 to Komen, $260,000 from Serta and its US facilities and $30,000 from Serta Canada. Komen will give the $30,000 donated from Serta Canada to the Canadian Breast Cancer Foundation.
Program Information
Program Name: Counting Sheep for the Cure(TM)
Benefit to Komen for the Cure: $290,000
Suggested Retail: prices vary per product
Guaranteed Donation: $290,000
Product available for purchase: at participating Serta retailers
Program Active: May 1 through December 31, 2007
2006 Contribution: $290,000
Total contribution since program’s inception: $580,000
Total number of years for program: 3 years
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