Wacoal America
Susan G. Komen for the Cure is proud to partner again in 2008 with Wacoal. Beginning this February, Wacoal will host Fit for the Cure® events to help women across the country find their perfect fit. For every woman fitted at a Fit for the Cure® event in Wacoal, Donna Karan Intimates, and DKNY Underwear, Wacoal will donate $2 to Komen for the Cure. No purchase is necessary. A specialist will provide a private consultation and also be on hand to help women make their selections. In addition to the fitting, women will be given information on early detection techniques and a guide to performing a breast self-exam. The benefits are twofold: getting properly fitted and helping a worthy cause.
Furthering their commitment, Wacoal offers the “Wacoal Promise”, providing every woman who signs up at one of Wacoal’s Fit for the Cure® events with a complimentary email reminder to conduct a monthly breast self-exam.
Wacoal will also make a $2 donation to Komen for every Wacoal, Donna Karan intimate or DKNY underwear bra purchased at a Fit for the Cure® event. Wacoal will make a minimum guaranteed donation of $250,000.Program Information
Program Name: Fit for the Cure®
Benefit to Komen for the Cure: $2 for each fitting at a Fit for the Cure® event; $2 from each Wacoal, Donna Karan intimate or DKNY underwear bra purchased during a Fit for the Cure® event
Suggested Retail: prices vary per product
Guaranteed Donation: $250,000 minimum guaranteed donation
Product Available for Purchase: retailers nationwide
Program Active: February through December 2008
2007 Contribution: over $431,000
Total contribution since program's inception: over $1.5 million
Total number of years for program: 9 years
Wacoal America is a member of the Komen Million Dollar Council.