About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

Fiesta For the Cure™

On the Border Mexican Grill & Cantina celebrates National Breast Cancer Awareness month by turning their restaurants pink.

Pretty In Pink

M&M'S® Brand Chocolate Candies wear shades of pink to support Komen’s promise.

Cards for the Cure®

A card can be supportive, too. For 10 years, Hallmark has been promoting breast cancer awareness and the search for a cure for 10 years.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

Springs Global

Susan G. Komen for the Cure is proud to be the beneficiary of Springs Global through its pink linens promotion featuring Wamsutta® and Springmaid®. The linens will be sold nationwide from January 1, 2008, through December 31, 2008. Komen for the Cure will receive 10 percent of retail prices with a guaranteed donation of $100,000 for the 2008 promotion.

Program Information

Benefit to Komen for the Cure: 10 percent of retail per product sold in 2008
Suggested Retail: Prices vary by product
2007 Donation: $100,000
Product Available for Purchase: Retailers nationwide
2008 Guaranteed Donation: $100,000
Program Active: January 1, 2008, through December 31, 2008
Total number of years for program: 3 years