About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

How does your garden grow?

Grow the breast cancer message with Lowe’s Plant for the Cure® program.

ReNuCares

Clearly envision a world without breast cancer with Bausch & Lomb’s program benefiting Susan G. Komen for the Cure®.

Cravings for a good cause

Pepperidge Farm® continues in the breast cancer movement by supporting Susan G. Komen for the Cure with specially-marked bags of cookies.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

Wyeth/ChapStick Brand Lip Moisturizer

In 2008, Susan G. Komen for the Cure partners with Wyeth/ChapStick® Brand Lip Moisturizer to further the promise to save lives and end breast cancer forever. From January 25 through December 31, 2008 Wyeth will produce ChapStick® Brand Lip Moisturizer in pink packages. The packages will be sold nationwide in drug stores, grocery stores, and through mass merchandisers. ChapStick® will make a donation of $125,000 to Komen for the Cure. For more information, please visit www.chapstick.com.

Program Information

Program Name: ChapStick® Pink Triple Pack Program
Benefit to Komen for the Cure: $0.30 cents per pink pack sold
Suggested Retail: $3.99
Guaranteed Donation: guaranteed minimum donation of $125,000
Product Available for Purchase:nationwide in drug stores, grocery stores, and through mass merchandisers
Program Active: January 25, 2007, through December 31, 2008
2007 Contribution: $283,000
Total contribution since program’s inception: over $400,000
Total number of years for program: 4 years