Yoplait USA
Komen for the Cure is proud to partner with Yoplait as the National Series Presenting Sponsor of the Komen Race for the Cure®. By supporting Komen, Yoplait hopes to help further its mission to make a healthy difference in the lives of its consumers.
In addition to supporting the Komen Race for the Cure®, Yoplait conducts the highly successful Save Lids to Save Lives® program, which takes place throughout September and October each year. For each pink lid mailed in by customers, Yoplait will donate 10 cents to Komen with a guaranteed donation of $500,000 up $1.5 million. For more information and for the Save Lids mailing address, visit www.yoplait.com.
In addition, every year Yoplait honors 25 ordinary women and men doing extraordinary things in their local communities to advance the breast cancer movement. The “Yoplait Champions” have the passion to continue in the fight. For an updated list of current and past Yoplait Champions visit www.yoplait.com.
Komen Race for the Cure® National Series Presenting Sponsorship Information
Sponsorship Active: January 2007 through December 2011
Total number of years as Race presenting sponsor: 8 years
Program Information:
Program Name: Save Lids to Save Lives®
Benefit to Komen for the Cure: for each pink lid mailed in by consumers and received between September 1, 2008 and December 31, 2008, Yoplait will donate 10 cents per lid to Komen
Suggested Retail: prices vary per product
Guaranteed Donation: $500,000 up to $1.5 million
Product Available for Purchase: grocery stores nationwide
Program Active: September through October 2008
2006 Contribution: over $1.5 million
Total contribution since program’s inception: over $5.4 million
Total number of years for program: 8 years
Yoplait USA is a member of the Komen Million Dollar Council.