About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

Get cozy with Komen

Nautica snuggles close to Komen to support breast cancer with the Pink Marshmallow Robe.

Stuck on Komen

Band-Aid® bonds with Komen’s promise to end breast cancer forever.

Lights. Camera. Action.

Fox Home Entertainment’s DVDs for the Cure program brings romance, action, adventure and drama to Komen’s mission.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

Nautica

Susan G. Komen for the Cure is proud to be a beneficiary of Nautica through its sale of the Pink Marshmallow Robe. The Pink Marshmallow Robe will be sold at Macy’s, Lord & Taylor, Belk, Von Maur and Dillards stores from September 15, 2007 through November 15, 2008. Komen for the Cure will receive a flat donation of $65,000.

Program Information

Benefit to Komen for the Cure: $65,000 Guaranteed Donation
Suggested Retail: $65
Product Available for Purchase: Macy’s, Lord & Taylor, Belk, Von Maur and Dillards
Program Active: May 28, 2007 through November 15, 2007
Total Number of Years for Program: New in 2007