About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

How does your garden grow?

Grow the breast cancer message with Lowe’s Plant for the Cure® program.

ReNuCares

Clearly envision a world without breast cancer with Bausch & Lomb’s program benefiting Susan G. Komen for the Cure®.

Cravings for a good cause

Pepperidge Farm® continues in the breast cancer movement by supporting Susan G. Komen for the Cure with specially-marked bags of cookies.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

Fox Home Entertainment

Komen for the Cure welcomes Fox Home Entertainment as a partner in the breast cancer movement through the new program DVDs for the Cure™. From September 1, 2007 through May 31, 2008, Fox Home Entertainment will sell popular DVD titles in special pink ribbon packaging in retail stores nationwide. The DVDs will be sold at a suggested retail price of $14.95. Fox Home Entertainment will donate 50 cents to Komen for the Cure for each DVDs for the Cure video sold, with a guaranteed minimum donation of $250,000.

Program Information

Benefit to Komen for the Cure: 50 cents for every DVDs for the Cure DVD sold
Suggested Retail: $14.95
Product Available for Purchase: select retailers nationwide
2007 Guaranteed Donation: $250,000
Program Active: September 1, 2007 through May 31, 2008
Total Number of Years for Program: New in 2007