About Cause Related Marketing
Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.


Featured Partners

How does your garden grow?

Lowe's logo

Grow the breast cancer message with Lowe’s Plant for the Cure® program.


ReNuCares

Bausch & Lomb logo

Clearly envision a world without breast cancer with Bausch & Lomb’s program benefiting Susan G. Komen for the Cure®.


Cravings for a good cause

Pepperidge Farm logo

Pepperidge Farm® continues in the breast cancer movement by supporting Susan G. Komen for the Cure with specially-marked bags of cookies.



Other Ways to Give

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HSN

HSN Logo

Komen for the Cure thanks HSN, for their partnership this fall, in the breast cancer movement.  From October 1 through October 31, 2007, HSN sold various items to benefit Komen live on the air and on ww.hsn.com.  The retail sales price and benefit to Komen varied per product, and HSN made a $250,000 minimum guaranteed donation through this initiative.  HSN also solicited donations from viewers throughout the month of October, and 100% of the funds collected were donated to Komen.  The partnership will continue in October 2008. 

Program Information

Benefit to Komen for the Cure: varies per product
Suggested Retail: varies per product
Guaranteed Donation: $250,000
Product Available for Purchase: on your local HSN Channel or at www.hsn.com
Program Active: October 2007
2007 contribution: more than $500,000
Total Number of Years for Program: 2