About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

How does your garden grow?

Grow the breast cancer message with Lowe’s Plant for the Cure® program.

ReNuCares

Clearly envision a world without breast cancer with Bausch & Lomb’s program benefiting Susan G. Komen for the Cure®.

Cravings for a good cause

Pepperidge Farm® continues in the breast cancer movement by supporting Susan G. Komen for the Cure with specially-marked bags of cookies.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

Coffee-mate

Susan G. Komen for the Cure is proud to be the beneficiary of Coffee-mate’s “Make Every Cup Count” program. Specially marked packages of Hazelnut and French Vanilla powdered coffee creamer will be sold in grocery stores nationwide April 1 through May 31, 2008. Komen for the Cure will receive a guaranteed donation of $100,000 in conjunction with this program.

In addition, consumers will have the opportunity to purchase specially designed coffee mugs by mail for $12.95. $5 from the sale of each mug will benefit Komen with a minimum guaranteed donation of $25,000.

Program Information

Benefit to Komen for the Cure:
Program 1: On-Pack Program
Product Available for Purchase: Grocery locations nationwide
2007 Guaranteed Donation: $125,000
Program Active: April 1 through May 31, 2008
Total number of years for program: New in 2008

Program 2: Coffee Mug program
Suggested Retail: $12.95
Guaranteed Donation: $5 per mug with a $25,000 minimum guaranteed donation
Program Active: April 1 through December 31, 2008
Total number of years for program: New in 2008