Mars Snackfood U.S., LLC
In 2008, Susan G. Komen for the Cure is honored to continue its partnership with Mars Snackfood, US, LLC. From August 15 through October 31, Mars will once again sell specially marked bags of dark pink and light pink M&M'S® Brand chocolate candies in grocery and retail outlets throughout the nation. In conjunction with this program, they will make a guaranteed donation of $650,000 to Komen for the Cure. For more information, visit www.mms.com.
In addition, MY M&M’S® will continue to offer the “Promise Blend”, Komen branded pink and white M&M’S®, available exclusively online. Ten percent of the retail sales price of each Promise Blend purchase will benefit Komen. For more information, visit www.mymms.com/sgk.
To further benefit Komen, an array of co-branded gift items will be offered at select retail outlets and in the M&M’S® World stores in Las Vegas, Orlando and New York. Up to ten percent of the retail sales prices of these items will benefit Komen. For more information, visit www.mmsworld.com.
Finally, M&Ms will invest more than $500,000 to create awareness for breast cancer among NASCAR fans at the Bank of America 500 at Lowe’s Motorspeedway in October 2008.Program Information
Benefit to Komen for the Cure:$650,000 for all specially marked bags of dark and light pink M&M’S®, 10 percent of Promise Blend purchases made at www.mymms.com/sgk; and up to 10 percent of the retail sales prices of special gift items at M&M’S World stores.
Suggested Retail: prices vary per product
Guaranteed Donation: $650,000 minimum guaranteed donation
Product Available for Purchase: local grocery and retail outlets nationwide, www.mymms.com, M&Ms World stores and select retailers
Program Active: January 1 through December 31, 2008
2007 Contribution: $600,000
Total contribution since program's inception: nearly $3.5 million
Total number of years for program: 4 years