About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

Fiesta For the Cure™

On the Border Mexican Grill & Cantina celebrates National Breast Cancer Awareness month by turning their restaurants pink.

Pretty In Pink

M&M'S® Brand Chocolate Candies wear shades of pink to support Komen’s promise.

Cards for the Cure®

A card can be supportive, too. For 10 years, Hallmark has been promoting breast cancer awareness and the search for a cure for 10 years.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

Northwestern Mutual

Susan G. Komen for the Cure is proud to be one of the beneficiaries of Northwestern Mutual through the Let Your Worries Go campaign. From May 1, 2008 through December 31, 2008 Northwestern Mutual will encourage people to visit www.letyourworriesgo.com to cast a vote for the societal worries that they deem most important. To combat these worries, Northwestern Mutual will make a charitable donation in the amount of $1 million, to be divided among America’s Second Harvest, Habitat for Humanity in New Orleans, the YMCA and Susan G Komen for the Cure, proportionate to the votes received.

Program Information

Program Name: Let Your Worries Go
Benefit to Komen for the Cure: $100,000 minimum guarantee
2008 Guaranteed Donation: $100,000
Program Available for Participation: Online at www.letyourworriesgo.com
Program Active: May 1 through December 31, 2008
Total number of years for program: New in 2008