About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

Get cozy with Komen

Nautica snuggles close to Komen to support breast cancer with the Pink Marshmallow Robe.

Worry free, problem free

Northwestern Mutual'sLet your Worries Go campaign will deliver big results about breast cancer fears while raising funds for Komen for the Cure.

Lie down with your true colors

Springs Global lays down pink sheets to raise awareness and support the breast cancer movement.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

Springs Global

Susan G. Komen for the Cure is proud to be the beneficiary of Springs Global through its pink linens promotion featuring Wamsutta® and Springmaid®. The linens will be sold nationwide from January 1, 2008, through December 31, 2008. Komen for the Cure will receive 10 percent of retail prices with a guaranteed donation of $100,000 for the 2008 promotion.

Program Information

Benefit to Komen for the Cure: 10 percent of retail per product sold in 2008
Suggested Retail: Prices vary by product
2007 Donation: $100,000
Product Available for Purchase: Retailers nationwide
2008 Guaranteed Donation: $100,000
Program Active: January 1, 2008, through December 31, 2008
Total number of years for program: 3 years

Springs Global Product Image