About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

Fiesta For the Cure™

On the Border Mexican Grill & Cantina celebrates National Breast Cancer Awareness month by turning their restaurants pink.

Pretty In Pink

M&M'S® Brand Chocolate Candies wear shades of pink to support Komen’s promise.

Cards for the Cure®

A card can be supportive, too. For 10 years, Hallmark has been promoting breast cancer awareness and the search for a cure for 10 years.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

Nautica

Susan G. Komen for the Cure is proud to be a beneficiary of Nautica through its sale of the Pink Marshmallow Robe. The Pink Marshmallow Robe will be sold at Macy’s, Lord & Taylor, Belk, Von Maur and Dillards stores from September 15, 2007 through November 15, 2008. Komen for the Cure will receive a flat donation of $65,000.

Program Information

Benefit to Komen for the Cure: $65,000 Guaranteed Donation
Suggested Retail: $65
Product Available for Purchase: Macy’s, Lord & Taylor, Belk, Von Maur and Dillards
Program Active: May 28, 2007 through November 15, 2007
Total Number of Years for Program: New in 2007