About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

One link at a time

Pandora Jewelry’s pink ribbon charms help Komen for the Cure spread breast cancer awareness.

Tool time is the perfect time

Tomboy Tools help nail down awareness and support the breast cancer movement.

Check cash or carry

Deluxe Check’s Checks for the Cure launches a new design for the latest program in support of Komen.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

Coffee-mate

Susan G. Komen for the Cure is proud to be the beneficiary of Coffee-mate’s “Make Every Cup Count” program. Specially marked packages of Hazelnut and French Vanilla powdered coffee creamer will be sold in grocery stores nationwide April 1 through May 31, 2008. Komen for the Cure will receive a guaranteed donation of $100,000 in conjunction with this program.

In addition, consumers will have the opportunity to purchase specially designed coffee mugs by mail for $12.95. $5 from the sale of each mug will benefit Komen with a minimum guaranteed donation of $25,000.

Program Information

Benefit to Komen for the Cure:
Program 1: On-Pack Program
Product Available for Purchase: Grocery locations nationwide
2007 Guaranteed Donation: $125,000
Program Active: April 1 through May 31, 2008
Total number of years for program: New in 2008

Program 2: Coffee Mug program
Suggested Retail: $12.95
Guaranteed Donation: $5 per mug with a $25,000 minimum guaranteed donation
Program Active: April 1 through December 31, 2008
Total number of years for program: New in 2008