About Cause Related Marketing
Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.


Featured Partners

Get cozy with Komen

Nautica logo

Nautica snuggles close to Komen to support breast cancer with the Pink Marshmallow Robe.


Stuck on Komen

Band-Aid logo

Band-Aid® bonds with Komen’s promise to end breast cancer forever.


Lights. Camera. Action.

 

 

Fox Home Entertainment’s DVDs for the Cure program brings romance, action, adventure and drama to Komen’s mission.



Other Ways to Give

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Northwestern Mutual

Susan G. Komen for the Cure is proud to be one of the beneficiaries of Northwestern Mutual through the Let Your Worries Go campaign. From May 1, 2008 through December 31, 2008 Northwestern Mutual will encourage people to visit www.letyourworriesgo.com to cast a vote for the societal worries that they deem most important. To combat these worries, Northwestern Mutual will make a charitable donation in the amount of $1 million, to be divided among America’s Second Harvest, Habitat for Humanity in New Orleans, the YMCA and Susan G Komen for the Cure, proportionate to the votes received.

Program Information

Program Name: Let Your Worries Go
Benefit to Komen for the Cure: $100,000 minimum guarantee
2008 Guaranteed Donation: $100,000
Program Available for Participation: Online at www.letyourworriesgo.com
Program Active: May 1 through December 31, 2008
Total number of years for program: New in 2008