About Cause Related Marketing
Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

Fiesta For the Cure™

On the Border - Fiesta for the Cure logo

On the Border Mexican Grill & Cantina celebrates National Breast Cancer Awareness month by turning their restaurants pink.


Pretty In Pink

Image of M&M's package

M&M'S® Brand Chocolate Candies wear shades of pink to support Komen’s promise.


Cards for the Cure®

Hallmark Cards for the Cure logo

A card can be supportive, too. For 10 years, Hallmark has been promoting breast cancer awareness and the search for a cure for 10 years.



Other Ways to Give
Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

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American Airlines

American Airlines logo

In August 2008 Susan G. Komen for the Cure welcome American Airlines as its first-ever Lifetime Promise Partner. Building on its 20-year history as the official airline of Komen for the Cure and a National Series Sponsor of the Susan G. Komen Race for the Cure, American Airlines has pledged to raise $1 million annually for eight years, to fund Komen’s first Promise Grant – a $7.5 million, five-year study of inflammatory breast cancer (IBC) at The University of Texas M. D. Anderson Cancer Center. The remainder will be used to fund health and community programs.

In recognition of this expanded partnership, American Airlines unveiled a fleet of specially co-branded aircraft, including an American Airlines Boeing 777 and 757 and several American Eagle Embraer 145 planes. The aircraft feature distinctive two-tone pink ribbon decals that run the full length of the planes. In addition, American Airlines continues to provide three round-trip airline tickets for each race event and tickets for those traveling on official Komen business – a tradition since the inception of the partnership in 1988.

To fund the 8-year commitment, American Airlines launched the Miles for the Cure® program in May 1988. For every dollar donated to Komen at www.aa.com/komen, and www.komen.org/donations, American Airlines rewards donors with five AAdvantage® miles.

In addition, American Airlines will host the 14th annual Celebrity Golf and Tennis Weekend. This event will take place October 9 through 12 at the Four Seasons Resort Aviara and the Del Mar Country Club in southern California. For more information, visit www.aaevents.com.

  

Komen Race for the Cure® National Series Sponsorship Information

Sponsorship Active: January through December 2016
Total number of years as a Race sponsor: 20 years

Program Information

Program Name: Miles for the Cure™
Benefit to Komen for the Cure: 100 percent of donations benefit Komen for the Cure, up to $1 million
Program Active: April 2008 through October 2008
2008 Contribution, to date: $680,000
Total number of years for program: New in 2008

Program Name: American Airlines Celebrity Golf and Tennis Weekend
Benefit to Komen for the Cure: 100 percent of proceeds benefit Komen
Program Active: October 2008
2007 Contribution: $475,000
Total contribution since program’s inception: $5.7 million
Total number of years for program: 14 years

American Airlines is a member of the Komen Million Dollar Council Elite.