About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

Fiesta For the Cure™

On the Border Mexican Grill & Cantina celebrates National Breast Cancer Awareness month by turning their restaurants pink.

Pretty In Pink

M&M'S® Brand Chocolate Candies wear shades of pink to support Komen’s promise.

Cards for the Cure®

A card can be supportive, too. For 10 years, Hallmark has been promoting breast cancer awareness and the search for a cure for 10 years.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

Boston Market

In 2007, Susan G. Komen for the Cure and Boston Market bring their partnership to a new level and introduce Catering for the Cure®. For every catering order placed, Boston Market will donate $2 to Komen with a guaranteed donation of $250,000.

Additionally, from May 1 until June 30, 2007 participating Boston Market restaurants throughout the nation will sell Boston Market coupon books for $1, and donate 100 percent of the sales price of the coupon books to Komen with a guaranteed donation of $100,000. Customers will receive 12 popular Boston Market® coupons that can be redeemed through April 30, 2008. In conjunction with this program, Boston Market has donated over $1 million to Komen to help fund research and outreach programs. For more information, please visit www.bostonmarket.com.

Program Information

Benefit to Komen for the Cure (program 1): $2 donated to Komen for the Cure for every catering order placed
Guaranteed Donation: $250,000 minimum guaranteed donation
Product Available for Purchase: Boston Market restaurants nationwide
Program Active: Year round
Total number of years for program: New in 2007

Benefit to Komen for the Cure (program 2): $1 donated to Komen for the Cure for each coupon book sold
Suggested Retail: $1 per coupon book
Guaranteed Donation: $100,000 minimum guaranteed donation
Product Available for Purchase: Boston Market restaurants nationwide
Program Active: May 1 through June 30, 2007
Total number of years for program: 3 years

2006 Contribution: $270,000
Total partnership contribution: over $1 million
Total number of years for partnership: 3 years

Boston Market is a member of the Komen Million Dollar Council.