About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

Fiesta For the Cure™

On the Border Mexican Grill & Cantina celebrates National Breast Cancer Awareness month by turning their restaurants pink.

Pretty In Pink

M&M'S® Brand Chocolate Candies wear shades of pink to support Komen’s promise.

Cards for the Cure®

A card can be supportive, too. For 10 years, Hallmark has been promoting breast cancer awareness and the search for a cure for 10 years.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

Coldwater Creek

For the fourth year running, Susan G. Komen for the Cure® is proud to partner with Coldwater Creek as a National Series Sponsor of the Komen Race for the Cure®. The national women’s apparel retailer offers the Share the Promise bracelet sets and the Share the Hope gift cards at all store locations to benefit Komen for the Cure and the vision of a world without breast cancer.

The launch of the new Share Your Journey for the Cure donation card, an online fundraising campaign, allows individuals the opportunity to donate funds as the card travels virtually across the Internet. For more information, visit www.coldwatercreek.com/journey. The funds raised from this program benefit community health programs funded by Komen Affiliates.

In support of Komen for the Cure’s vision of a world without breast cancer, Coldwater Creek hosts Try it on for the Cure events twice a year at their retail stores. For every shopper who visits the store during these dates and tries on clothing, $1 will be donated to the local Affiliate. No purchase necessary. One donation will be made per customer. In addition, 10% of all merchandise purchased during the event will be donated to the local Affiliate.

To further benefit Komen, Coldwater Creek offers the In Pink Gift Card, 10 percent of the purchase price is donated to Komen for the Cure. For more information visit www.coldwatercreek.com.

Komen Race for the Cure® National Series Sponsorship Information

Sponsorship Active: January through December 2009
Total number of years as a Race sponsor: 4 years

Program Information

Program Name: IN PINK Gift Card
Benefit to Komen for the Cure: 10 percent of the retail sales price for every IN PINK Gift Card sold
Suggested Retail: Varies per product
Product Available for Purchase: www.coldwatercreek.com, or 1.800.262.0040
Program Active: January through December 31, 2009
2007 Contribution: More than $1.5 million including Affiliate donations
Total number of years for program: 4 years

Coldwater Creek is a member of the Komen Million Dollar Council.