About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

Fiesta For the Cure™

On the Border Mexican Grill & Cantina celebrates National Breast Cancer Awareness month by turning their restaurants pink.

Pretty In Pink

M&M'S® Brand Chocolate Candies wear shades of pink to support Komen’s promise.

Cards for the Cure®

A card can be supportive, too. For 10 years, Hallmark has been promoting breast cancer awareness and the search for a cure for 10 years.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

Ford Division

2008 marks the fourteenth year that that Susan G. Komen for the Cure has partnered with Ford Division. As a National Series Sponsor of the Susan G. Komen Race for the Cure®, Ford is the exclusive automobile of the Race, and in tandem with its dealers and employees, has dedicated more than $95 million in cash and in-kind contributions for breast cancer education and research over the last 14 years.

In 2003, Ford launched the Warriors in Pink initiative to complement their efforts in support of the Race. The Warriors in Pink apparel collection features bold symbols that embody the Warrior credo of taking charge, living out loud, harnessing power and standing together. One hundred percent of the net proceeds* from the sale of each item supports Komen. For more information about donation amounts per product please visit www.fordcares.com.

In addition, Ford offers the limited edition 2009 Mustang with Warriors in Pink package. Available on V-6 Premium Coupe and Convertible models and on three body colors, the Mustang with Warriors in Pink package includes a unique grill with a pink ribbon and pony fender badge, pink Mustang rocker tape striping, charcoal leather seats, an aluminum-spoke steering wheel and charcoal floor mats, all with pink contrast stitching; $500 from the sale of each package goes directly to Komen.

*Net proceeds are calculated as the retail price less the production and distribution cost. For more information on the donation go to fordcares.com

Komen Race for the Cure® National Series Sponsorship Information

Sponsorship Active: January 2006 through December 2008
Total number of years as a Race sponsor: 13 years

Program Information

Program Name: Warriors in Pink
Benefit to Komen for the Cure: 100 percent of the net proceeds from each item
Suggested Retail: Prices vary per item
Product Available for Purchase: Online at www.fordcares.com
Program Active: January through December 2008
Total number of years for program: 5 years
2006 Contribution: $700,000
Total partnership contribution: More than $3.5 million
Total number of years for partnership: 14 years

Ford Division is a member of the Komen Million Dollar Council.