About Cause Related Marketing
Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

Fiesta For the Cure™

On the Border - Fiesta for the Cure logo

On the Border Mexican Grill & Cantina celebrates National Breast Cancer Awareness month by turning their restaurants pink.


Pretty In Pink

Image of M&M's package

M&M'S® Brand Chocolate Candies wear shades of pink to support Komen’s promise.


Cards for the Cure®

Hallmark Cards for the Cure logo

A card can be supportive, too. For 10 years, Hallmark has been promoting breast cancer awareness and the search for a cure for 10 years.



Other Ways to Give
Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

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Hallmark Gold Crown Stores

Hallmark logo

Susan G. Komen for the Cure is proud to continue its partnership with Hallmark Gold Crown Stores in 2008 for the annual Cards for the Cure® program.  Each year, Hallmark Gold Crown stores give away thousands of specially designed Hallmark Gold Crown Exclusive Cards for the Cure to spread the message about the importance of early breast cancer detection - and to represent their ongoing commitment to help find a cure.  This year’s card features a message of hope written by Linda Glessner Alley, Hallmark editorial director and breast cancer survivor. The ten butterflies on the cover, chosen by Hallmark artist and breast cancer survivor, Jeanne Rittmueller, celebrate both Hallmark’s ten year partnership with Komen and the immeasurable strength survivors share.  Along with the specially designed cards, pre-addressed Customer Donation envelopes are available at no charge to those who wish to contribute to the cause. 

In addition, Hallmark will create and sell the following items through Hallmark Gold Crown Store locations:

  • The Everyday Card, available February 15 through the end of 2008, with 10 percent from the sale of each card to be donated to Komen.
  • The music CD, Hope…Songs to Celebrate Life featuring original artists will be available to buy with each purchase of three Hallmark cards, $1 from the sale of each CD will be donated to Komen.
  • The book, “THE SPIRIT OF HOPE” will be available with 10 percent from the sale to be donated to Komen.
  • The Keepsake Ornament, “True Beauty”, returns with $2 from the sale of each ornament being donated to Komen.

Through these promotions, Hallmark will make a minimum guaranteed donation of $200,000.

Program Information

Program Name: Cards for the Cure
Benefit to Komen for the Cure: Varies per product
Guaranteed Donation: $200,000 minimum guaranteed donation
Product Available for Purchase: Participating Hallmark Gold Crown® stores
Program Active: January through December 2008 (while supplies last)
2007 Contribution: More than $200,000
Total contribution since program’s inception: More than $2.6 million
Total number of years for program: 10 years

Hallmark is a member of the Komen Million Dollar Council.