About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

One link at a time

Pandora Jewelry’s pink ribbon charms help Komen for the Cure spread breast cancer awareness.

Tool time is the perfect time

Tomboy Tools help nail down awareness and support the breast cancer movement.

Check cash or carry

Deluxe Check’s Checks for the Cure launches a new design for the latest program in support of Komen.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

LEAN CUISINE®

For the eighth year in a row, Susan G. Komen for the Cure has partnered with LEAN CUISINE® to present Do Something Good for the Cure™. From September 1 through December 31, 2007, LEAN CUISINE® distributed specially marked packages of their frozen entrees and made a guaranteed contribution of $150,000 to Komen for the Cure. Additionally, LEAN CUISINE offered three new insulated designer lunch bags, for purchase at www.LeanCuisine.com. The bags sold for $9.95, of which $5.00 was donated to Komen. More than 120,000 lunch totes were sold in 2007.

Program Information

Program Name: Lean Cuisine® – Do Something Good for the Cure™
Benefit to Komen for the Cure:$150,000 guaranteed donation for the frozen entrée program; $5 for every designer lunch bag
Suggested Retail: prices vary per product
Guaranteed Donation: $150,000 guaranteed donation; with an additional $600,000 from the sale of the lunch totes.
Product Available for Purchase: grocers nationwide and www.LeanCuisine.com
Program Active: September 1 through December 31, 2008
2007 Contribution: $810,000
Total contribution since program’s inception: $1.8 million
Total number of years for program: 8 years

Lean Cuisine is a member of the Komen Million Dollar Council.