About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

Fiesta For the Cure™

On the Border Mexican Grill & Cantina celebrates National Breast Cancer Awareness month by turning their restaurants pink.

Pretty In Pink

M&M'S® Brand Chocolate Candies wear shades of pink to support Komen’s promise.

Cards for the Cure®

A card can be supportive, too. For 10 years, Hallmark has been promoting breast cancer awareness and the search for a cure for 10 years.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

LIFE Event-The Val Skinner Foundation

Susan G. Komen for the Cure benefits annually from the LIFE Event (LPGA Pros In the Fight to Eradicate Breast Cancer) that is held each year. This event was founded by Ladies Professional Golf Association (LPGA) Touring Professional Val Skinner, who has been dedicated to the fight against breast cancer since 1993, when close friend and fellow LPGA Touring Professional Heather Farr lost her battle to this disease at the age of 28.

The LIFE Event is a premier golf event supporting the fight against breast cancer. In six years, the LIFE Event has raised $3.5 million, with $1.75 million benefiting Komen for the Cure. The mission of the LIFE Event is to raise funds to reach a younger generation of women with information about early detection and the importance of healthy breast care practices. For more information about the LIFE Event visit www.valskinnerfoundation.org or call 1.866.882 LIFE.

With the support of the Val Skinner Foundation, in 2004 Susan G. Komen for the Cure launched On the Way to the Cure – Komen on the Go(TM), a 25+ stop educational college tour designed to engage young women in the fight against breast cancer. The goal of the tour is to engage all generations in the fight against breast cancer by encouraging them to learn more about breast health and breast cancer and to make a commitment to practical, everyday health habits that could save their lives. For more information visit www.komen.org/go.

Program Information

Program Name: The LIFE Event
2007 Guaranteed Donation: $250,000

2006 Contribution: $250,000
Total contribution since program’s inception: $1.5 million
Total number of years for program: 7 years

LIFE Event - The Val Skinner Foundation is a member of the Komen Million Dollar Council.