About Cause Related Marketing
Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.


Featured Partners

Fiesta For the Cure™

On the Border - Fiesta for the Cure logo

On the Border Mexican Grill & Cantina celebrates National Breast Cancer Awareness month by turning their restaurants pink.


Pretty In Pink

Image of M&M's package

M&M'S® Brand Chocolate Candies wear shades of pink to support Komen’s promise.


Cards for the Cure®

Hallmark Cards for the Cure logo

A card can be supportive, too. For 10 years, Hallmark has been promoting breast cancer awareness and the search for a cure for 10 years.



Other Ways to Give

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Wacoal America

Wacoal logo

Susan G. Komen for the Cure is proud to partner again in 2008 with Wacoal. Beginning this February, Wacoal will host Fit for the Cure® events to help women across the country find their perfect fit. For every woman fitted at a Fit for the Cure® event in Wacoal, Donna Karan Intimates, and DKNY Underwear, Wacoal will donate $2 to Komen for the Cure. No purchase is necessary. A specialist will provide a private consultation and also be on hand to help women make their selections. In addition to the fitting, women will be given information on early detection techniques and a guide to performing a breast self-exam. The benefits are twofold: getting properly fitted and helping a worthy cause.

Furthering their commitment, Wacoal offers the “Wacoal Promise," providing every woman who signs up at one of Wacoal’s Fit for the Cure® events with a complimentary email reminder to conduct a monthly breast self-exam. 

Wacoal will also make a $2 donation to Komen for every Wacoal, Donna Karan intimate or DKNY underwear bra purchased at a Fit for the Cure® event.  Wacoal will make a minimum guaranteed donation of $250,000.

Program Information

Program Name: Fit for the Cure®
Benefit to Komen for the Cure: $2 for each fitting at a Fit for the Cure® event; $2 from each Wacoal, Donna Karan intimate or DKNY underwear bra purchased during a Fit for the Cure® event
Suggested Retail: Prices vary per product
Guaranteed Donation: $250,000 minimum guaranteed donation
Product Available for Purchase:  Retailers nationwide
Program Active: February through December 2008
2007 Contribution: More than $431,000
Total contribution since program's inception: More than $1.5 million
Total number of years for program: 9 years

Wacoal America is a member of the Komen Million Dollar Council.