Yoplait USA
Komen for the Cure is proud to partner with Yoplait as the National Series Presenting Sponsor of the Susan G. Komen Race for the Cure®. By supporting Komen, Yoplait hopes to help further its mission to make a healthy difference in the lives of its consumers.
In addition to supporting the Race, Yoplait conducts the highly successful Save Lids to Save Lives® program, which takes place during September and October each year. For each pink lid mailed in by customers, Yoplait will donate 10 cents to Komen with a guaranteed donation of $500,000 up $1.5 million. For more information about the program, including the Save Lids to Save Lives mailing address, and/or to form an online team, visit www.yourlidmatters.com.
In celebration of Save Lids’ 10th year in 2008, Yoplait is hosting a special concert featuring Sheryl Crow at LA’s intimate Wiltern Theatre. Concert-goers will be asked to bring 10 lids in exchange for admission. Yoplait will make a $25,000 donation to Komen in conjunction with this event.
Finally, each year Yoplait honors 25 ordinary women and men doing extraordinary things in their local communities to help in the breast cancer movement. The 2008 Yoplait Champions and their stories are featured at www.yoplait.com.
Komen Race for the Cure® National Series Presenting Sponsorship Information
Sponsorship Active: January 2007 through December 2011
Total number of years as Race presenting sponsor: 8 years
Program Information:
Program Name: Save Lids to Save Lives®
Benefit to Komen for the Cure: For each pink lid mailed in by consumers by December 31, 2008, Yoplait will donate 10 cents to Komen
Suggested Retail: Prices vary per product
Guaranteed Donation: $500,000 up to $1.5 million
Product Available for Purchase: Grocery stores nationwide
Program Active: September through October 2008
2007 Contribution: More than $1 million
Total contribution since program’s inception: $10 million
Total number of years for program: 10 years
Yoplait USA is a member of the Komen Million Dollar Council Elite.