About Cause Related Marketing

Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.

Featured Partners

One link at a time

Pandora Jewelry’s pink ribbon charms help Komen for the Cure spread breast cancer awareness.

Tool time is the perfect time

Tomboy Tools help nail down awareness and support the breast cancer movement.

Check cash or carry

Deluxe Check’s Checks for the Cure launches a new design for the latest program in support of Komen.

Other Ways to Give

Take Legislative Action
Shop in our Promise Shop
Participate in a Race or Event
Make a Donation
Become a Volunteer

General Mills’ Pink Together

Susan G. Komen for the Cure is proud to be the beneficiary of the General Mills’ Pink Together program and in 2008 General Mills furthers their support of Komen through the sponsorship of the Circle of Promise Initiative.

During the month of October, in grocery retailers nationwide, General Mills brands will turn the packaging pink in recognition of National Breast Cancer Awareness Month and Komen for the Cure. General Mills is contributing $2 million to Komen for the Cure in conjunction with the Pink Together program.

Understanding that one person’s story is another person’s hope, General Mills proudly hosts www.PinkTogether.com. This online community encourages those touched by breast cancer to share their stories of hope and inspiration.

Program Information

Program Name: Pink Together
Suggested Retail: Varies per product
Product Available for Purchase: Grocery Retailers nationwide
2007 Guaranteed Donation: $2 million dollars
Program Active:October 1 through December 31, 2009
Total Number of Years for Program: 2

General Mills is a member of the Komen Million Dollar Council.