About Cause Related Marketing
Komen's 5 Questions to Ask

With so many cause-related marketing programs out there, how can you be sure your money is going where it should?

Review Komen’s 5 Questions to Ask and learn how to identify cause marketing programs you can feel good about.


Featured Partners

Get cozy with Komen

Nautica logo

Nautica snuggles close to Komen to support breast cancer with the Pink Marshmallow Robe.


Stuck on Komen

Band-Aid logo

Band-Aid® bonds with Komen’s promise to end breast cancer forever.


Lights. Camera. Action.

 

 

Fox Home Entertainment’s DVDs for the Cure program brings romance, action, adventure and drama to Komen’s mission.



Other Ways to Give
 

Email this page to a friend    Printer friendly version

Yoplait USA

Yoplait logo

Komen for the Cure is proud to partner with Yoplait as the National Series Presenting Sponsor of the Susan G. Komen Race for the Cure®. By supporting Komen, Yoplait hopes to help further its mission to make a healthy difference in the lives of its consumers

In addition to supporting the Race, Yoplait conducts the highly successful Save Lids to Save Lives® program, which takes place during September and October each year. For each pink lid mailed in by customers, Yoplait will donate 10 cents to Komen with a guaranteed donation of $500,000 up $1.5 million. For more information and for the Save Lids to Save Lives mailing address, visit www.yoplait.com

In addition, each year Yoplait honors 25 ordinary women and men doing extraordinary things in their local communities to help in the breast cancer movement. The 2008 Yoplait Champions and their stories are featured at www.yoplait.com.

  

Komen Race for the Cure® National Series Presenting Sponsorship Information

Sponsorship Active: January 2007 through December 2011
Total number of years as Race presenting sponsor: 8 years

Program Information:

Program Name: Save Lids to Save Lives®
Benefit to Komen for the Cure: For each pink lid mailed in by consumers by December 31, 2008, Yoplait will donate 10 cents per lid to Komen 
Suggested Retail: Prices vary per product
Guaranteed Donation: $500,000 up to $1.5 million
Product Available for Purchase: Grocery stores nationwide
Program Active: September through October 2008
2006 Contribution: More than $1 million
Total contribution since program’s inception: $6.5 million
Total number of years for program: 8 years

Yoplait USA is a member of the Komen Million Dollar Council.